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McDonald's Takes Aim at Convenience Stores
04/14/2008 - By News from Hispanic Business.com Photo from Hispanic Business.com
Large soft drinks at $1 this summer?
CHICAGO (UPI via COMTEX) -- The U.S. fast-food giant McDonald's is setting its sights on taking business away from convenience stores, a company memo reveals.
McDonald's franchise owners are being encouraged to price their large soft drinks at $1 this summer to lure customers who might otherwise get their beverages at convenience stores, the memo obtained by Crain's Chicago Business shows.
"Let's take the C-store drink out of their hands and build our transactions," Steve Plotkin said in the April 2 message to outlets in the western division he heads.
Ohio restaurant consultant Dennis Lombardi told the Chicago business newspaper, "Times are tough, and this could be a beverage war."
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