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The Psychology (INFLUENCE) of Persuasion
04/14/2008 - By Robert B. Cialdini, Ph.D. By Robert B. Cialdini, Ph. D.
When the science is available, why use anything else?
Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Robert Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation.
Dr. Cialdini's books, including Influence: Science and Practice, are the results of years of study into the reasons people comply with requests in business settings. Worldwide, Influence: Science and Practice has sold over a million copies and been published in twenty languages. It consistently ranks within the top one half of one percent of books sold on Amazon.com.
In the field of influence and persuasion, Dr. Cialdini is the most cited social psychologist in the world today. His clients include such organizations as Advanta, IBM, American Advertising Federation, Coca Cola, Compaq Computer Corporation, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Northern Trust, Prudential, The Mayo Clinic, Glaxo Wellcome, the National Association of Attorneys General, the United States Department of Justice, and NATO.
Media coverage of Dr. Cialdini and his research include: Dateline NBC, CNBC, CNN, ABC, The Washington Post, The New York Times, The Chicago Tribune, USA Today, London Times, Scientific American, The Los Angeles Times, Psychology Today, Sales and Marketing Magazine, Leader to Leader Magazine, The Atlantic Journal, The Denver Post, and Forbes.
Robert Cialdini received his Ph.D from the University of North Carolina and his post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr. Cialdini holds dual appointments at Arizona State University. He is a W.P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, where he has also been named Distinguished Graduate Research Professor.
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